27: Leadership Secrets No One Tells You—But I Will
Twisha Shah-Brandenburg Twisha Shah-Brandenburg

27: Leadership Secrets No One Tells You—But I Will

Leadership isn’t about answers—it’s about better questions and brave humility. From Target to Venmo, I share lessons on visibility, boundaries, and leading with empathy in uncertain, complex spaces.

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Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

The real fight for design influence is in middle management. To drive impact, tie design to KPIs, revenue, and efficiency—positioning it as a business driver, not just a service or usability layer.

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What High Performers Do Differently & How to Train Yourself to Become One

What High Performers Do Differently & How to Train Yourself to Become One

High performers aren’t just gifted—they train mind, habits, and energy. Backed by research, this piece explores patterns that drive success—and how you can build them to thrive in any field.

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Balancing Speed and Safety: Building Trust in Expansion Mode

Balancing Speed and Safety: Building Trust in Expansion Mode

In high-growth orgs, psychological safety fuels innovation. Explore five ways to build trust—curiosity, guardrails, feedback, shared ownership & pauses—so teams take risks, learn, and drive real impact.

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 Building Bridges to Make an Impact as a New Leader

Building Bridges to Make an Impact as a New Leader

Starting a new design leadership role? Learn how to align design with business goals, foster collaboration, and empower teams to drive lasting impact. Build bridges that set the stage for success.

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Designing AI for Equity: The New Imperative for Interaction Design

Designing AI for Equity: The New Imperative for Interaction Design

AI shapes the future—but often mirrors past bias. From hiring to pricing, it can deepen inequity. To build trust, we must design AI with fairness, transparency, and human oversight at its core.

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Exploring New Frontiers: Equipping Design Teams with Tools, Tips, and Strategies for the AI Era

Exploring New Frontiers: Equipping Design Teams with Tools, Tips, and Strategies for the AI Era

Design leader navigating AI-era challenges? Learn how to align with strategy, prevent headcount loss, and integrate AI—while proving design’s value and driving innovation with practical, lasting impact.

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Your Career Is a Recipe: The Design of Mastery, Balance, and Growth

Your Career Is a Recipe: The Design of Mastery, Balance, and Growth

Growing up in India, kitchens taught me resilience and creativity. Like cooking, design leadership blends vision, adaptability, and care to turn simple ingredients into lasting impact.

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Unlocking Talent Excellence - Tips for Senior Managers to Hire the Best Talent

Unlocking Talent Excellence - Tips for Senior Managers to Hire the Best Talent

Learn how senior managers can hire with empathy and strategy—from defining roles to onboarding. Explore inclusive job posts, witty interviews, and offers that attract top talent and drive success.

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The Superpower of a Strong Design Team: Driving Growth and Transformation

The Superpower of a Strong Design Team: Driving Growth and Transformation

Design isn’t just visuals—it’s a growth engine. Strong teams unite silos, simplify complexity, and drive faster, human-centered decisions that boost retention, brand equity, and business impact.

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Cultivating Leadership Through Key Meetings

Cultivating Leadership Through Key Meetings

Three must-have meetings for design leaders: Daily Design Reviews, Skip-Level 1:1s, and Cross-Functional Reviews. They drive alignment, feedback, and leadership across teams for lasting impact.

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Embedding Customer-Centricity into the DNA of Your Organization

Embedding Customer-Centricity into the DNA of Your Organization

Organizations must adopt a holistic view of the customer journey to embed customer-centricity. Design leaders align teams around a shared vision, integrating feedback and fostering collaboration. This approach drives growth, enhances brand loyalty, and reduces operational costs by proactively addressing issues across touchpoints, creating long-term value for customers and the business.

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