Target
A deep dive into growth through Loyalty

I led the transformation of Target’s loyalty ecosystem, integrating RedCard, Shipt, and base promotions into a single, intuitive Circle platform. This guest-centered relaunch simplified experiences across digital and physical channels, boosted customer retention, and positioned loyalty as a core engine of growth and innovation.

Instacart
Improving the shopper experience

Leveraged empathy-driven research and strategic experience principles to align cross-functional teams, enhance the shopper experience, and boost engagement, ultimately driving growth and improving operational efficiency.

Venmo
Transition to financial ecosystem

Led the rebranding effort to position Venmo as a comprehensive financial ecosystem, enhancing in-app discovery, scaling the design system for new product offerings, and driving user engagement to fuel growth and adoption.

BMW
Scaling the booking app

Redefined BMW's global digital presence by delivering scalable, user-centered experiences across 2,000+ dealerships in 56 countries, leveraging qualitative insights to enhance usability, boost engagement, and support business growth.