Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs
The real battleground for design influence isn’t the C-suite—it’s middle management. As a design leader, you shape how design is perceived, prioritized, and funded within your organization. But to drive real business impact, you must move beyond usability and tie design to KPIs, revenue, and efficiency. Learn how to position design as a business driver, not just a service.
Exploring New Frontiers: Equipping Design Teams with Tools, Tips, and Strategies for the AI Era
Are you a design leader navigating the challenges of proving design's value and staying ahead in an AI-driven world? My latest article offers practical advice on aligning design with business strategy, preventing headcount loss, and integrating AI into workflows. Discover actionable tips to empower your team, enhance efficiency, and position design as a critical driver of innovation and success.
Your Career Is a Recipe: The Design of Mastery, Balance, and Growth
Growing up in India, kitchens were my classrooms, where resilience, creativity, and preparation were stirred into life lessons. Watching women transform simple ingredients into unforgettable meals taught me the power of intention. Today, as a design leader, I see parallels between cooking and crafting careers—both require vision, adaptability, and a balance of skills to create something meaningful and impactful.
Parenthood as a Leadership Blueprint
Parenting has taught me invaluable lessons about navigating ambiguity, resilience, and fostering trust—skills that translate seamlessly to leading complex organizations. By embracing imperfection, building relationships, and creating safe spaces for expression, I’ve learned to guide through uncertainty with clarity and compassion. Both parenting and leadership thrive on patience, adaptability, and connection.
The Superpower of a Strong Design Team: Driving Growth and Transformation
A strong design team is more than aesthetics—it’s a strategic growth driver. By uniting silos, simplifying complexity, humanizing innovation, and accelerating decisions, design connects human needs with business goals. Companies prioritizing design see increased customer retention, stronger brand equity, faster time-to-market, and seamless cross-functional alignment. Design isn’t optional; it’s essential.
Cultivating Leadership Through Key Meetings
In this post, I share three essential meetings every Design leader should prioritize: Daily Design Reviews, Skip-Level One-on-Ones, and Cross-Functional Experience Reviews. These meetings foster alignment, transparency, and leadership within design teams, empowering senior managers and ensuring continuous feedback, growth, and collaboration throughout the design process.