27: Leadership Secrets No One Tells You—But I Will
Twisha Shah-Brandenburg Twisha Shah-Brandenburg

27: Leadership Secrets No One Tells You—But I Will

Leadership isn’t about answers—it’s about better questions and brave humility. From Target to Venmo, I share lessons on visibility, boundaries, and leading with empathy in uncertain, complex spaces.

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Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs

The real fight for design influence is in middle management. To drive impact, tie design to KPIs, revenue, and efficiency—positioning it as a business driver, not just a service or usability layer.

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Exploring New Frontiers: Equipping Design Teams with Tools, Tips, and Strategies for the AI Era

Exploring New Frontiers: Equipping Design Teams with Tools, Tips, and Strategies for the AI Era

Design leader navigating AI-era challenges? Learn how to align with strategy, prevent headcount loss, and integrate AI—while proving design’s value and driving innovation with practical, lasting impact.

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Your Career Is a Recipe: The Design of Mastery, Balance, and Growth

Your Career Is a Recipe: The Design of Mastery, Balance, and Growth

Growing up in India, kitchens taught me resilience and creativity. Like cooking, design leadership blends vision, adaptability, and care to turn simple ingredients into lasting impact.

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Parenthood as a Leadership Blueprint

Parenthood as a Leadership Blueprint

Parenting taught me to lead through ambiguity with resilience and trust. In both parenting and leadership, progress comes from patience, connection, and embracing imperfection with compassion.

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The Superpower of a Strong Design Team: Driving Growth and Transformation

The Superpower of a Strong Design Team: Driving Growth and Transformation

Design isn’t just visuals—it’s a growth engine. Strong teams unite silos, simplify complexity, and drive faster, human-centered decisions that boost retention, brand equity, and business impact.

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Cultivating Leadership Through Key Meetings

Cultivating Leadership Through Key Meetings

Three must-have meetings for design leaders: Daily Design Reviews, Skip-Level 1:1s, and Cross-Functional Reviews. They drive alignment, feedback, and leadership across teams for lasting impact.

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