Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs
The real fight for design influence is in middle management. To drive impact, tie design to KPIs, revenue, and efficiency—positioning it as a business driver, not just a service or usability layer.
Designers: The Cost-Effective Consultants Hiding in Plain Sight
Parenting has been one of my greatest teachers in design leadership. It’s shown me how to navigate complexity, foster resilience, and balance empathy with structure. Much like guiding teams, parenting is about understanding context, building trust, and embracing imperfection as part of growth. These lessons continue to shape how I lead with purpose and design impactful solutions in an ever-changing world.
The Superpower of a Strong Design Team: Driving Growth and Transformation
Design isn’t just visuals—it’s a growth engine. Strong teams unite silos, simplify complexity, and drive faster, human-centered decisions that boost retention, brand equity, and business impact.
Embedding Customer-Centricity into the DNA of Your Organization
Organizations must adopt a holistic view of the customer journey to embed customer-centricity. Design leaders align teams around a shared vision, integrating feedback and fostering collaboration. This approach drives growth, enhances brand loyalty, and reduces operational costs by proactively addressing issues across touchpoints, creating long-term value for customers and the business.