#30: Stop Shielding Design Teams—Start Positioning Them for Impact
Shielding design feels safe but limits impact. Bust 4 myths and learn how collaboration, business fluency, and early alignment turn design from isolated craft into a true strategic catalyst.
Transforming Design into Business Strategy: A Practical Guide for Middle Managers and Senior ICs
The real fight for design influence is in middle management. To drive impact, tie design to KPIs, revenue, and efficiency—positioning it as a business driver, not just a service or usability layer.