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Designing for Enterprise Impact
Designing for Enterprise Impact
About
Case Studies
Blog
Speaking
Designing for Enterprise Impact
Designing for Enterprise Impact
About
Case Studies
Blog
Speaking
About
Case Studies
Blog
Speaking
52: How Outdated Metrics Hold Design Back—and What to Use Instead
Twisha Shah-Brandenburg 6/2/25 Twisha Shah-Brandenburg 6/2/25

52: How Outdated Metrics Hold Design Back—and What to Use Instead

Not all metrics age well. This piece explores how legacy design metrics can limit growth and how forward-thinking teams evolve measurement to drive impact, not just report on the past.

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51: UX Metrics for AI, Innovation, and Emerging Experiences
Twisha Shah-Brandenburg 5/29/25 Twisha Shah-Brandenburg 5/29/25

51: UX Metrics for AI, Innovation, and Emerging Experiences

When old metrics fall short, how do you measure new experiences? Explore how to track AI, platform shifts, and future UX using curiosity, confidence & the Innovation Metrics Canvas to guide progress.

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ADPList Chicago x Askable
Panel Discussion

Are you designing products that truly meet customer needs?

A candid, in-person, livestreamed panel on designing products that solve real user problems, not just chasing vanity metrics. We explored aligning design with business goals and creating a meaningful, lasting impact.

This conversation, filled with practical lessons and bold stories, was designed to inspire designers, researchers, and product leaders.

CEDIM School of Design - Webinar

Measure what Matters

In this webinar, I shared the 3 Lens Metrics Framework—behavioral, strategic, and emotional metrics—to measure design impact meaningfully.

I also unpacked the five deadly sins of design measurement that derail teams, from vanity metrics to misaligned KPIs.

Through real-world examples and practical guidance, I offered tools to build smarter, more credible measurement systems that evolve with product and organizational maturity.

Abbvie UX Summit - Keynote

Transforming Organizations through Design

In this keynote for AbbVie, I explored how human-centered design can drive innovation, align organizational goals with user needs, and spark meaningful change.

Through real-world examples and actionable insights, I demonstrated how design thinking enhances collaboration, streamlines processes, and improves outcomes.

I also showed how design can be a strategic catalyst for long-term impact and growth.

UXPA Conference International - Lecture

Radical Empathy : A path to justice and equity in product design

Bias is built into our products—from soap dispensers to algorithms—and often harms underrepresented groups.

In this lecture, I explored how bias shows up in design systems and how radical empathy can help teams unpack identity, challenge assumptions, and build more inclusive solutions.

I shared a practical framework, a toolkit for inclusive research, and lessons learned from real workshops that bridged purpose and product.

All content copyright of Twisha Shah-Brandenburg, 2014-2025

shah.twisha[at]gmail.com