Messy Middle #25: The best journeys aren’t always the smoothest
Leadership & Influence, Sustainable Success Twisha Shah-Brandenburg Leadership & Influence, Sustainable Success Twisha Shah-Brandenburg

Messy Middle #25: The best journeys aren’t always the smoothest

Middle management in design is the messy middle—balancing high-level strategy with on-the-ground execution while navigating constant uncertainty. Thriving in this role isn’t about avoiding failure but about building resilience, setting boundaries, and coaching your team through challenges. By reframing uncertainty, letting go of unnecessary burdens, and empowering others, you create a culture of trust, growth, and impact.

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MM 24: The Future of UX is Here—And It’s Not What You Think
Leadership & Influence, Design Management Twisha Shah-Brandenburg Leadership & Influence, Design Management Twisha Shah-Brandenburg

MM 24: The Future of UX is Here—And It’s Not What You Think

The future of UX isn’t about small optimizations—it’s about radical reinvention. As the next billion users come online, they will rewrite the rules of digital experiences, demanding inclusive, accessible, and culturally relevant designs. Aging populations, emerging markets, and shifting interaction models are reshaping the way we engage with technology. This article introduces The 4 Pillars of Inclusive UX Design—a framework for creating digital products that are not just usable but transformative. From the Longevity UX Matrix to the Global UX Playbook, learn how businesses can move beyond outdated Silicon Valley assumptions and build a future where technology works for everyone.

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