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Designing for Enterprise Impact
Designing for Enterprise Impact
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Designing for Enterprise Impact
Designing for Enterprise Impact
About
Case Studies
Blog
Speaking
About
Case Studies
Blog
Speaking
52: How Outdated Metrics Hold Design Back—and What to Use Instead
Twisha Shah-Brandenburg 6/2/25 Twisha Shah-Brandenburg 6/2/25

52: How Outdated Metrics Hold Design Back—and What to Use Instead

Not all metrics age well. This piece explores how legacy design metrics can limit growth and how forward-thinking teams evolve measurement to drive impact, not just report on the past.

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ADPList Chicago x Askable
Panel Discussion

Are you designing products that truly meet customer needs?

A candid, in-person, livestreamed panel on designing products that solve real user problems, not just chasing vanity metrics. We explored aligning design with business goals and creating a meaningful, lasting impact.

This conversation, filled with practical lessons and bold stories, was designed to inspire designers, researchers, and product leaders.

CEDIM School of Design - Webinar

Measure what Matters

In this webinar, I shared the 3 Lens Metrics Framework—behavioral, strategic, and emotional metrics—to measure design impact meaningfully.

I also unpacked the five deadly sins of design measurement that derail teams, from vanity metrics to misaligned KPIs.

Through real-world examples and practical guidance, I offered tools to build smarter, more credible measurement systems that evolve with product and organizational maturity.

Abbvie UX Summit - Keynote

Transforming Organizations through Design

In this keynote for AbbVie, I explored how human-centered design can drive innovation, align organizational goals with user needs, and spark meaningful change.

Through real-world examples and actionable insights, I demonstrated how design thinking enhances collaboration, streamlines processes, and improves outcomes.

I also showed how design can be a strategic catalyst for long-term impact and growth.

UXPA Conference International - Lecture

Radical Empathy : A path to justice and equity in product design

Bias is built into our products—from soap dispensers to algorithms—and often harms underrepresented groups.

In this lecture, I explored how bias shows up in design systems and how radical empathy can help teams unpack identity, challenge assumptions, and build more inclusive solutions.

I shared a practical framework, a toolkit for inclusive research, and lessons learned from real workshops that bridged purpose and product.

All content copyright of Twisha Shah-Brandenburg, 2014-2025

shah.twisha[at]gmail.com