Hi, I’m Twisha!
I help leaders redesign how organizations think and decide in an AI-driven world.
Working at the intersection of design, strategy, and organizational systems, I use design to align intelligence, experience, and business outcomes beyond pixels and screens.
How I Think About Leadership and Design
The most difficult challenges organizations face today are not design problems or technology problems. They are decision problems.
In an AI-driven environment, speed without shared judgment creates risk. My work focuses on designing conditions in which leaders, teams, and intelligent systems can make better decisions together, with clear intent, explicit trade-offs, and accountability for outcomes.
I operate at the intersection of experience, data, and organizational systems to ensure that design informs strategy, guides investment, and shapes how value is created at scale.
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I lead enterprise transformation by redesigning how organizations think, decide, and act in an AI-driven world. My work positions design as a strategic capability that shapes investment priorities, operating models, and long-term business outcomes.
I focus on aligning experience, data, and intelligence so organizations can move from fragmented execution to confident, outcome-driven action at scale.
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I shape executive narratives that guide strategic decision-making in complex environments. This includes clarifying risk, framing tradeoffs, and connecting design and AI investments to measurable business impact.
My role is often to help senior leaders see how experience, data, and organizational design interact, enabling decisions that are durable, intentional, and resilient over time.
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I lead cross-portfolio alignment across product, engineering, data, and operations by establishing shared intent, accountability, and judgment.
In AI-enabled environments, where decisions are distributed across people and systems, I ensure collaboration results in action rather than fragmentation.
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I design enterprise systems that enable learning, adaptation, and course correction as conditions change. Resilience, in my work, is operationalized through decision clarity, governance, and feedback loops embedded into everyday work.
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I establish experimentation as a strategic discipline rather than a novelty practice. Experiments are designed to reduce uncertainty where it matters most and to build confidence in how AI-enabled systems behave over time.
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I establish operating models that allow design to function as a durable enterprise capability. This includes governance, decision frameworks, and rituals that enable consistency, accountability, and scale across multi-year initiatives.
Trusted by Leaders Across Organizations
Senior Director, Target
Twisha is a rare leader who can align cross-functional teams while driving measurable enterprise impact. She brings clarity to complex strategic challenges and translates human-centered systems into scalable business value.
Her leadership in transforming our loyalty ecosystem redefined our platform strategy and established a new standard for long-term value creation for both users and the enterprise.
Principal, Venmo
Twisha leads in a way that elevates both people and systems. She creates environments where experimentation is purposeful, feedback is actionable, and teams take real ownership of outcomes.
Her ability to connect day-to-day execution to a larger strategic vision shaped my leadership journey and expanded my impact across the organization. Working with Twisha changes how teams operate, not just what they deliver.
Aftersales Executive, BMW
Twisha fundamentally reshaped how we approached digital strategy across Aftersales. She helped us see that human-centered research was not a usability exercise, but a strategic driver of business outcomes.
Her work connected customer insight directly to operational efficiency and revenue growth, accelerating our digital transformation and changing how we make decisions as an organization. The impact of her leadership continues to shape our products and strategy across markets.
